For Greg Laboratory’s Season 4, we teamed up with photographer/director Bon Duke to bring the brand’s sharp, technical aesthetic to life. Alongside retouching, Axis Studio created the surreal infinity hallway—an AI-generated environment later integrated in post.
Founded by Greg Jackson and based in NYC, Greg Laboratory blends classic menswear with performance materials, built on the ethos: “High Tech. Low Key. All Style.”
Photographer/CD: @bondukestudio
Art Director: @chrisluuuu
Set Designer: @crystalgeller
Stylist: @antonellogonzalez
Hair & Makeup: @ayatariqmua
Producer/Production: @anjflo
Photo Retouching: @axis___studio
AIGC: @xis.stuff
Model: @ri9by
Model: @miahmagsino
Model: @itsaliese
Design Assist: @filipsunfire
1st Assist: @tonyjarum
2nd Assist: @tlmtri
3rd Assist: @thetylerwu
Set Design 1st Assist: @b___armstrong
Set Design 2nd Assist: @belladaddyofsadness
Graphic Designers: @gesturesystems ryanvincent.index @roryferrante
Studio: @vela.nyc