For the launch of Somarca Labs, a vibrant new hair dye series from Hoyu Professional, we teamed up with creative director Andres Burgos to bring a fresh edge to the visuals by integrating AI into the process. Working closely with the team, we photographed real hair samples treated with the dyes, captured the actual product, and used AI to generate custom models and assets for each tone. The final compositions were a seamless blend of real-world texture and AI-driven artistry—brought together in post for a bold, future-facing campaign.